Contagious: Why Things Catch On

  • 9m 4s
  • Jonah Berger
  • Skillsoft
  • 2017
In Contagious, Jonah Berger examines the vital role that word of mouth still plays into today's business world, and outlines six principles that can help your business take off. In this Review, we discuss the salient points of the book based on our interpretation of its contents.