How to Become a Master of Persuasion

  • 2h
  • Tony Treacy
  • Business Expert Press
  • 2021

This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

In this Book

  • Description
  • Why Persuasion is at the Heart of Pitching
  • Step 1—Communication Objective
  • Step 2—Meeting Goal
  • Step 3—Story Plan
  • Case Studies
  • Step 4—Content
  • Step 5—Style and Language
  • Step 6—Pitch and Presentation
  • How to Use the Six-Step Process