Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market
- 26m 12s
- James Samperi, Joe Heapy, Oliver King
Customer-Driven Transformation aims to help you understand the importance of designing products with the consumer in mind, as well as how to go about creating products and services that people want to buy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.