Content Marketing Manager Journey
- 60 Courses | 29h 1m 17s
Marketing and Social Media
Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. Learn more about marketing and social media.
- 11 Courses | 4h 9m 33s
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. Learn more about digital marketing.
- 12 Courses | 7h 33m 16s
You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation. Learn more about creativity and how to use it to your advantage.
- 9 Courses | 4h 12m 44s
Writing and Communication
The right communication method improves the odds of getting your point across and communicating effectively, leaving your audience informed, enlightened, and engaged. Learn more about writing and communication.
- 16 Courses | 5h 25m 30s
Basics of Project Management
For the new project manager, the essentials – what you need to know to undertake your new responsibilities - are not always obvious. Learn more about the basics of project management.
- 12 Courses | 7h 40m 14s
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
In this course, you’ll learn some of the foundational concepts, such as what a project and its project environment and scope are. You'll learn what you’ll be responsible for, and things you’ll need to understand before planning begins. You’ll also learn where to go to access useful information and how to identify the different types of people who will have an interest in the project – its stakeholders.
In this course you will learn about these aspects of project management. You'll learn how to complete a work breakdown structure to nail down all those big-picture details so that your project gets off on the right foot.
In this course you will learn how to develop the project schedule and cost baselines for your project budget, and use them to monitor and measure performance throughout the project.
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.Digital badges are yours to keep, forever.