Aspire Journeys

Content Marketing Manager Journey

  • 60 Courses | 29h 1m 17s
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Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. Content Marketing Managers can help organizations be successful in their goals by helping create and manage content to engage their customers. This Journey is based on real-time market information from Burning Glass Technologies and focuses on the role of the Content Marketing Manager within organizations.

Marketing and Social Media

Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be.  Learn more about marketing and social media.

  • 11 Courses | 4h 9m 33s

Digital Marketing

Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy.  Learn more about digital marketing.

  • 12 Courses | 7h 33m 16s

Creativity

You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation.  Learn more about creativity and how to use it to your advantage.

  • 9 Courses | 4h 12m 44s

Writing and Communication

The right communication method improves the odds of getting your point across and communicating effectively, leaving your audience informed, enlightened, and engaged. Learn more about writing and communication.

  • 16 Courses | 5h 25m 30s

Basics of Project Management

For the new project manager, the essentials  – what you need to know to undertake your new responsibilities - are not always obvious.  Learn more about the basics of project management.

  • 12 Courses | 7h 40m 14s

COURSES INCLUDED

Strategies for the Modern Public Relations Professional
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
7 videos | 18m has Assessment available Badge
Helping Customers Find You
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.
6 videos | 15m has Assessment available Badge
Marketing: The Process and Functions that Build Customer Relationships
Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this course, you'll learn about the key role of modern marketing and how companies effectively plan their marketing strategies. You'll gain understanding of how market segments are determined, how customers are targeted, and how organizations reach their customers. Finally, you'll learn the ways that digital marketing resources like social media can positively impact business marketing efforts.
7 videos | 33m has Assessment available Badge
Leveraging Social Media for Persuasive Communication
Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You’ll explore how companies use social media today as a key component of a persuasive communication strategy. You’ll also learn how to analyze your organization’s social media channels and marketing strategies to strengthen and maintain your relationship with your customers.
7 videos | 22m has Assessment available Badge Certification PMI PDU
Expert Insights on Social Media Marketing
Strong branding is a must if you want to capitalize on a market that is viewed millions of times daily: social media. Uncover ways to optimize your social media presence.
13 videos | 35m available Badge
Killer Marketing with Big Data
Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.
6 videos | 25m has Assessment available Badge Certification PMI PDU
The Basics of Marketing
Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Understanding its function will help you better understand the relationship that companies need to build with their customers. Knowing how to effectively advertise and use each distribution channel will help you stand out from the competition. In this course, you'll learn about the key functions of modern marketing and its link to overall corporate strategy. You'll also consider the role of advertising and distribution in digital marketing. Finally, you'll learn about the foundations for creating a marketing strategy and making the most of each advertisement in your distribution model.
8 videos | 31m has Assessment available Badge
The People and Planning in Marketing
An effective marketing strategy takes time and money. It's vital to get things right, and this requires proper marketing planning. The elements of the traditional marketing mix form important strategic cornerstones of any marketing activity. However, this traditional marketing mix fails to address two very important aspects of marketing: planning and people. In this course, you'll learn about strategic and tactical planning and the kinds of market research that support it. You'll be introduced to the basics of budgeting for, developing, executing, and evaluating a marketing plan. And you'll learn how companies can engage all their employees in developing their own marketing roles.
8 videos | 30m has Assessment available Badge
Product, Pricing, and Promotion in the Marketing Mix
The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products – we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.
8 videos | 31m has Assessment available Badge
Traditional and Online Distribution and Ethics in the Marketing Mix
Although using an advertisement may be an important aspect of your marketing strategy, there’s much more to marketing than just finding the best way to advertise your products or services. There’s also the vital process of how your product gets all the way from the producer into the hands of your target customers – the product distribution. This process has changed immeasurably with the invention of the Internet, and, just as with online advertising, it brings about a whole new range of concerns related to ethics. In this course, you’ll learn about the importance of an effective distribution model and selection of a distribution channel. You’ll also learn key distribution strategies and systems, how to select and manage distributors, online distribution opportunities, and e-marketing.
8 videos | 31m has Assessment available Badge
Competitive Marketing Strategies: Analyzing Your Organization
It takes a certain amount of marketing innovation to win customers today. When developing a competitive marketing strategy, conducting effective research is a key step. You need to assess your organizational capabilities and advertising activities. In this course, you'll learn how to assess an organization's core capabilities and how to conduct a marketing audit. This course also describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit and looking at innovation activities.
7 videos | 24m has Assessment available Badge
Reaching Customers Digitally
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You’ll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you’ll learn about digital marketing planning and the role of social media in marketing.
7 videos | 17m has Assessment available Badge
Managing Your Corporate Reputation Online
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate – and complain about – a company’s products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you’ll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You’ll also learn how to use digital PR, blogs, and online user communities to drive your brand.
7 videos | 18m has Assessment available Badge
Embracing the Digital Opportunity
The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people. In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
7 videos | 28m has Assessment available Badge
Building a Digital Market via Websites and Email
According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It’s clear that it’s important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online.
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
9 videos | 38m has Assessment available Badge
Social Media and Social Selling
More than ever, people are using social media. They aren’t just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well. In this course, you’ll learn the key features and benefits of social media for businesses, and become familiar with its key concepts and terminology, essential to understanding the role it can play in engaging with customers, providing support, advertising, and generating business. You’ll also learn about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
10 videos | 41m has Assessment available Badge
Creating Effective Social Customer Service
Social media and mobile use are closely linked, which means customers are more likely to connect with businesses for customer service when it suits them. Customers prefer social media for contacting businesses because they can multi-task while waiting for a response. This gives customers more control over the communication channel, so businesses must have a plan to manage expectations and engage with customers on their terms and in the social media platforms they frequent. In this course, you’ll learn about the importance of using social media for customer service, the changes brought about by social customer services, and how companies are adapting to this new way of addressing customer issues. You’ll also learn how changes in the behavior and expectations of customers have impacted customer service and become familiar with the advantages of social customer service for businesses, gaining an understanding of the importance of other digital tools to support your customers. Finally, you’ll explore the challenges of social customer care and the strategic approaches that you can implement to improve customer service. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
9 videos | 32m has Assessment available Badge
Assessing Digital Challenges and Risks
With the rise in Digital, businesses are challenged to carefully consider how customer and employee data are captured, stored, and retained. Because data security risks such as data breaches and cyber threats regularly affect organizations, businesses do well to plan, manage, and mitigate against these internal and external risks. Without careful management, risks can easily get out of hand, especially in a social media environment. This can cause serious damage to a business or its brand. In this course, you’ll learn about the risks that can affect organizations online, how, without careful management, they can grow beyond control, and ways to manage and mitigate against them. You’ll also review the potential impacts of various risks related to Digital, such as a data breaches and cyber threats, and how proper planning can prevent them. You’ll explore how the rise in social media increases the likelihood that small events can quickly become a global issue for a company, and how issues that arise must be treated with care, using pre-defined guidelines. In addition to these risks, you’ll examine various business challenges associated with Digital, such as lack of digital skills faced by many companies, the need for innovation, and difficulties related to an organization’s structure. Finally, you‘ll review evolving regulations around the use of Digital, and how to ensure that your approach is aligned with local market requirements. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
9 videos | 32m has Assessment available Badge
Expanding Your Digital Mindset
Digital technology brings the power to transform interactions within business, but it’s imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators, Digital helps businesses to learn from each cycle of the process to inform the next iteration. In this course, you’ll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you’ll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers, which further increases engagement and conversion. You'll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews, allowing businesses to lower their costs and to increase their market reach more efficiently. Finally, this course shows you how to solve problems differently with Digital, and how adopting a digital culture and mindset can add value to your business, your organization, your department, and your own role. In this course, This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
6 videos | 28m has Assessment available Badge
Expert Insights on Digital Marketing
Learn from the top experts about cutting-edge digital marketing topics such as real-time marketing, buyer personas, and persuasive value propositions.
23 videos | 1h available Badge
Creating & Managing Properties
Google Analytics helps you measure your website’s performance and audience engagement. In this course, you will learn how to activate Google Analytics, sign in, and create a tracking ID. Get familiar with the Google Analytics interface, its menu options, reports, and metrics. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties. Finally, you will explore view filters; set up goals and custom alerts; and manage Google Analytics users.
10 videos | 53m available Badge
Analyzing Audiences & User Behavior
In Google Analytics, you can track information about your website's audience and their behavior. During this course, you will discover how to track what users are doing on your website, and how to analyze user location, language, and behavior. Begin by learning how to interpret Home View analytics, browse real-time website activity analytics, and query Intelligent insights about visitor interests. Then get to know your audience better through Audience Analytics Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, bounce rates as well as the numbers of sessions and their durations. Other topics include how to analyze user behaviour and how to view the All Pages report to estimate page revenues.
11 videos | 50m available Badge
Using Dashboards & Reports
Google Analytics allows you stay on top of your website's audience and activity. Dashboards are important as they let you monitor metrics and visualize data. During this course you will learn how to create a dashboard to let you quickly review reports, metrics, account health, and report correlations. Learn to create a custom blank dashboard to optimize your experience with custom widgets, filters, graphs, and tables. Also learn to customize existing dashboards to add widgets, remove widgets, or adjust your dashboard layout. See how to analyze your location data with a pivot table, as well as export, share, and save analytics.
10 videos | 44m available Badge
Developing a Team of Creative Gurus
In this course, you will learn techniques for developing a team of “creative gurus” – team members who excel at generating innovative ideas. You will learn ways to assemble your team, generate creative ideas, overcome barriers to team creativity, and foster a creative workplace.
6 videos | 26m has Assessment available Badge Certification PMI PDU
Unleashing Personal and Team Creativity
Believe it or not, everyone has the potential to be creative. If you're struggling to express your ideas, then something is getting in the way. But with the right approach and techniques, team leaders can provide a safe space that encourages brainstorming, innovating, and creative thinking. In this course, you'll learn about characteristics of creative people, how to overcome personal barriers, and how to foster team innovation in a work environment. It describes personal barriers to creativity and how to overcome them and provides strategies for enhancing creativity in the workplace. It also outlines key requirements for promoting creativity and explores techniques for fostering creativity in teams.
7 videos | 22m has Assessment available Badge
Verifying and Building on Creative Ideas
You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation. Originality is key, but your ideas also have to work within real-world constraints. In this course, you'll learn about the different stages of innovating and techniques for verifying the workability of your ideas. You'll also discover guidelines and techniques for building on and testing an idea, such as  brainstorming. The course outlines when to use research and simulations to check the workability of an idea, and it discusses ways to build on ideas effectively.
6 videos | 18m has Assessment available Badge
Beat Procrastination by Boosting Your Creativity and Drive
Everyone could benefit from a boost in creativity. Whether you're in marketing and advertising, management, or software development, all professionals need to be able to come up with original ideas and think outside the box every now and then. But sometimes the pressure to think creatively is the very thing that blocks the flow of fresh ideas and results in the type of procrastination that is an obstacle to efficient time management. This course focuses on the relationship between procrastinating and creativity. You'll learn about how the optimal amount of procrastination actually boosts creativity and efficiency. You'll also learn how to use creativity boosters to help you past those times when you procrastinate a little too much.
6 videos | 16m has Assessment available Badge Certification PMI PDU
Expert Insights on Creative Thinking & Brainstorming
Creativity: Nature versus nurture? You either have it or you don’t? Not true. Creativity can be learned, and those who approach the creative process in the right way can overcome any problem.
30 videos | 1h available Badge
Steps to Creativity Series
Do you need to be more creative on the job? Do you want to take your creativity up a notch? Josh Linkner shares five steps for honing your abilities to find new ideas and innovate: ask, prepare, discover, ignite, and launch.
5 videos | 15m available Badge
Expert Insights on Creativity, Problem Solving, and Service
Creativity: Nature versus nurture? You either have it or you don’t? Not true. Creativity can be learned, and those who approach the creative process in the right way can overcome any problem.
9 videos | 24m available Badge
Design Thinking for Innovation: Brainstorming and Ideation
Brainstorming without structure rarely yields plentiful and new results. In this course, you'll learn techniques to spur creative thinking, and techniques to communicate and critique ideas. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)
7 videos | 32m has Assessment available Badge Certification PMI PDU
Brainstorming Series
If your brainstorming process lacks structure, you may be doing it wrong. The best ideas come from brainstorming sessions that have a facilitator who sets ground rules and keeps the discussion focused on solving clearly defined problems.
4 videos | 13m available Badge
Writing Skills for Public Relations
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.
6 videos | 16m has Assessment available Badge
Writing Effective E-mails and Instant Messages
Email has become an indispensable communication tool for organizations, and plays a vital role in how they conduct business and maintain their operations. As a result, one of the most important communication skills to have in the workplace today is email etiquette. It can help ensure you get messages across quickly, appropriately, and concisely. In this course, you’ll learn some tried and tested guidelines for writing emails. You’ll explore the fundamental elements of written communication that every email should contain, and the importance of keeping emails concise. The course also covers the etiquette associated with using instant messaging programs as an extension of email.
7 videos | 17m has Assessment available Badge
Using the Parts of Speech
Effective business writing is one of the most important communication skills in the workplace today. By writing well, using clear sentences and correct grammar, you can ensure your message is communicated to and understood by your intended audience. Unfortunately, the opposite is also true – poorly structured sentences can not only cause confusion, but may also damage your reputation. In this course, you’ll learn about the fundamental elements for better writing – the parts of speech. These are the building blocks of sentences, so learning about them can help you skillfully combine words into meaningful sentences. This course describes the eight parts of speech and shows how to use them effectively and correctly.
7 videos | 20m has Assessment available Badge
Getting the Details Right: Spelling Basics
Spelling errors are all too common, and are one of the main culprits behind poor business writing. A wrong letter here, an extra letter there, and your reader may lose confidence in your communication skills and overall competence as a professional. That’s why writing well doesn’t just mean writing persuasively – it also means knowing the rules, as well as the exceptions, of spelling. In this course, you’ll learn how to spell words with prefixes and suffixes, and how to form the plural and possessive forms of words. You’ll also learn general rules on how to spell correctly, as well as some handy tips for better writing in general.
7 videos | 20m has Assessment available Badge
Abbreviating, Capitalizing, and Using Numbers
Writing well is not just about constructing logical sentences. It also involves the correct use of abbreviations, capital letters, and numbers in your business writing. Knowing how to use them consistently is a strong asset to have as part of your communication skills. In this course, you’ll learn the basic rules of capital letters, abbreviations, and numbers. You’ll learn how to correctly abbreviate titles, names, locations, and countries, as well as how to capitalize direct quotes, titles, names of organizations, and product names, among other elements. In addition, you’ll explore other key elements for better writing – the forms and uses of numbers with dates and time, money, fractions, and symbols.
8 videos | 23m has Assessment available Badge
Using Punctuation Marks
Punctuation is the collection of marks used to separate sentences and their parts. Although appropriate punctuation is an undervalued part of your communication skills, it can make your business writing clear and less likely to be misinterpreted. In this course, you’ll learn the standard rules and guidelines for using punctuation marks, including the correct use of periods, question marks, and exclamation points. You’ll learn a crucial aspect of better writing that often causes much confusion – how to correctly use commas. The course includes rules for better writing such how to use different connecting and separating marks, like colons, semicolons, dashes, and hyphens. In addition, it shows how to properly use apostrophes, parentheses, brackets, and quotation marks.
7 videos | 20m has Assessment available Badge
Creating Well-constructed Sentences
Syntax is the grammatical term for arranging words to create logical phrases, clauses, and sentences. Well-constructed sentences express an idea by using the parts of speech in a logical order, and are essential for effective business writing. A misplaced modifier might get a chuckle out of the reader, but it reflects poorly on your communication skills. In this course, you'll learn some of the fundamentals for better writing – the parts of a sentence, such as the subject and predicate, as well as phrases and clauses. You’ll examine subject-verb agreement, as well as agreement between pronouns and their antecedents. You'll also discover some techniques for writing well, such as how to identify and fix common types of sentence errors.
8 videos | 24m has Assessment available Badge
Troublesome Words and Phrases: Usage Mistakes in Writing
The many nuances and conventions in the English language make it diverse and interesting; however, when it comes to writing well, they can also cause some difficulties. For better writing skills, you must familiarize yourself with some of the most common errors of usage. In this course, you’ll learn how to use commonly confused words correctly, including word pairs that sound alike and those that have related meanings. You’ll explore often misused verbs – for example, affect and effect or apprise and appraise – that can impede professional business writing. You’ll also learn some idiomatic combinations of verbs and prepositions that can be confusing and will put your communication skills to the test.
6 videos | 19m has Assessment available Badge
Planning an Effective Presentation
Concern about the impact of a presentation can inspire presenters to improve their verbal communication skills, enabling them to get the desired results. Public speaking and business presentations can be immeasurably improved if the presenter devotes sufficient time and attention to planning. In this course, you'll learn how to define and understand your audience's characteristics, knowledge, needs, and responses. You'll also learn how to organize your presentation's timing, purpose, key points, and approach so that it is engaging, focused, and relevant. Finally, you'll learn about different presentation methods, such as PowerPoint presentations, and when they're most effectively used.
8 videos | 30m has Assessment available Badge Certification PMI PDU
Building Your Presentation
Effective business presentations need to have a sound structure. To ensure that your presentation has this structure, you need to consider its overall purpose, your audience, and the key points you'll be presenting, and then put them all together into a plan of action to guide you. In this course, you'll learn how to write the key parts of a presentation so they're memorable and effective. You'll also learn how to select and use eye-catching visual aids to bring your PowerPoint presentations to life. Finally, you'll learn how to rehearse your presentation – a key step for public speaking that will improve your verbal communication skills and build confidence for the real thing.
8 videos | 30m has Assessment available Badge Certification PMI PDU
Ensuring Successful Presentation Delivery
Whether your job includes delivering sales pitches, making PowerPoint presentations, or leading  team trainings, presentation excellence can only be achieved when the standard of your public speaking matches the quality of your content. Having diligently prepared your presentation, you need to make sure that your delivery is engaging, enthusiastic, composed, and confident. In this course, you'll learn how to set up the right environment for your business presentations. You'll also learn techniques for managing stage fright and using your verbal communication skills and body language to deliver your message clearly and effectively. Finally, you'll learn about how to deal with audience questions in a Q&A session and the impact this has on your credibility.
8 videos | 30m has Assessment available Badge Certification PMI PDU
The Art and Science of Communication
There is a science behind communication, including how we react neuro-physiologically to others – through verbal communication such as their words and tone, as well as the non-verbal communication of their actions and body language. There's also an art to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally. In this course, you’ll learn about the art and science of communication. You’ll explore techniques for connecting with your audience and building trust with them so that your communication intention is clear and understood. You’ll also learn the basic principles of assertive communication that is positive and not aggressive.
6 videos | 15m has Assessment available Badge Certification PMI PDU
Making an Impact with Non-verbal Communication
There are many parts of the brain that have not changed much since the time of our earliest ancestors. We are still wired to respond automatically when we're afraid, threatened, disgusted, surprised, or happy. But we've come a long way in our development and understanding of non-verbal communication mechanisms. In this course, you’ll learn how our attitude and tone, as well as body language such as posture, gestures, and facial expressions, can have significant impact on the way we communicate. You’ll explore techniques to help you project a positive attitude and presence. You’ll also discover how to read other people’s body language.
7 videos | 23m has Assessment available Badge Certification PMI PDU
Trust Building through Effective Communication
Building  relationships with the people you want to  communicate with is key to making communication effective. And building trust is essential to forging meaningful working relationships. In this course, you'll explore the necessity of clearly presenting your information and intentions as the basis of  effective communication. You'll see how understanding your audience ensures that your message is delivered in such a way so to maximize its impact and how managing your emotions allows you to adapt to the emotional needs of others to build trust. Finally, you'll learn how verbal communication combines with body language and vocal tone to better convey your message effectively.
7 videos | 18m has Assessment available Badge Certification PMI PDU
Choosing the Right Interpersonal Communication Method to Make Your Point
Do you ever feel that a lack of email productivity is frustrating the effectiveness of your written communication? Are poor verbal communication skills holding you back? Choosing the right communication method for the situation has a huge impact on how your message is received. This course explores the importance of choosing the right communication method to best convey your message. You'll learn how to select the proper methods for building trust, conveying your ideas, and targeting your method to your intended audience. The right communication method improves the odds of getting your point across and communicating effectively, leaving your audience informed, enlightened, and engaged.
8 videos | 21m has Assessment available Badge Certification PMI PDU
Do We Have A Failure to Communicate?
Communicating effectively can be challenging when having difficult conversations. Because these challenges typically involve emotions such as hurt, anger, or confusion, it's not uncommon for people to avoid one another or shut down, preventing what could be a productive exchange at many levels. In this course, you'll examine some common communication challenges and how you can successfully navigate them. By showing patience, perseverance, and accountability, you can effectively deal with tough conversations, communicate your message, and reach mutual understanding and agreement.
6 videos | 16m has Assessment available Badge Certification PMI PDU
New Project Manager Essentials
For the new project manager, the essentials  – what you need to know to undertake your new responsibilities - are not always obvious. Project management involves a lot of moving parts.
In this course, you’ll learn some of the foundational concepts, such as what a project and its project environment and scope are. You'll learn what you’ll be responsible for, and things you’ll need to understand before planning begins. You’ll also learn where to go to access useful information and how to identify the different types of people who will have an interest in the project – its stakeholders.
6 videos | 28m has Assessment available Badge Certification PMI PDU
Defining a Project Scope and Team
Prior to begining any project – before you plan the budget or create the schedule – you need to develop a clear vision for what the project is to achieve and how it will achieve it.  That involves clarifying what stakeholders expect to see in the end, all the tasks that will need to be carried out, the resources you will need, and who will be doing the work. These are your project scope and the project team required.
In this course you will learn about these aspects of project management. You'll learn how to complete a work breakdown structure to nail down all those big-picture details so that your project gets off on the right foot.
7 videos | 31m has Assessment available Badge Certification PMI PDU
Creating a Project Schedule and Budget
As a project manager, once your project scope has been clearly defined, it's time to estimate and plan. Drawing on information from the initiation phase, you must now determine how much time and money will be required to meet objectives and complete the project.
In this course you will learn how to develop the project schedule and cost baselines for your project budget, and use them to monitor and measure performance throughout the project.
7 videos | 32m has Assessment available Badge Certification PMI PDU
Exploring Project Management, Then and Now (2021 Update)
The history of business is the history of project management. Just as our ideas of how to conduct business continue to evolve, so do our conception of the project manager's role, the characteristics of a project, and the project life cycle itself. Traditional project management had its time and place, but today's landscape calls for innovation and adaptive leadership. In this course, you'll explore how project management approaches have evolved to address changing project environments. You'll learn about the transition from purely empirical, waterfall models of PM to more adaptive, hybrid, and agile project management techniques. 
10 videos | 32m has Assessment available Badge Certification PMI PDU
Selecting a Project Management Approach (2021 Update)
For those responsible for managing projects, understanding the project basics is essential. Project management is affected at every stage by the organization, the social environment, the project stakeholders, and many other aspects of the context in which the project is carried out. In this course, you will learn about project characteristics, including key terms and concepts and the project manager's role. You will also explore PM competencies, product and project life cycles, enterprise environmental factors, and organizational process assets that can influence project outcomes.
13 videos | 53m has Assessment available Badge Certification PMI PDU
Ethics and Project Management
This course illustrates how the project management community and the Project Management Institute have established ethics standards to help members navigate ethical issues and establish project management as a profession.
10 videos | 53m has Assessment available Badge Certification PMI PDU
Planning the Project Schedule (2021 Update)
Part of project management is creating and keeping to a schedule. PMs must list, define, and sequence a project activity list, including activity attributes and product milestones, and they must take into consideration lead and lag time. It can be a lot to keep track of. In this course, you'll explore methods for creating workable project schedules using tools like a work breakdown structure (WBS) and methods like precedence diagramming, network diagrams, and analogous estimating. You'll also explore parametric and three-point estimating and tools for defining activities. 
11 videos | 44m has Assessment available Badge Certification PMI PDU
Managing the Project Schedule (2021 Update)
Successfully managing projects requires monitoring activities to discover and correct any project schedule variance, evaluating the effective schedule changes on all project activities, and making adjustments as required to minimize risk to your project schedule. In this course, you'll learn about scheduling tools and techniques for creating project calendars and controlling the project schedule. You'll explore concepts like earned value management (EVM) and schedule performance index (SPI) that will aid you in resource smoothing and leveling and managing schedules more efficiently and effectively.
7 videos | 28m has Assessment available Badge Certification PMI PDU
Defining and Identifying Project Risk (2021 Update)
Managing risks means preparing ahead of time for all the things that could happen, good or bad. If you're responsible for project management, it's necessary to identify risks so that you can make a plan to deal with them. Project risk management improves the chance of project success enormously. In this course, you'll explore risk identification, including its attendant threats and opportunities and its probability and impact. You'll learn about establishing a risk threshold and risk tolerance based upon project assumptions and constraints. You'll also learn the value of root cause analysis and SWOT analysis when defining your project's risk appetite.
13 videos | 54m has Assessment available Badge Certification PMI PDU
Managing Project Risks (2021 Update)
All projects face risks. Effective project risk management can be the difference between success or failure for a project manager. The ability to monitor risk and create strategies to implement risk responses is key to effective project management. In this course, you learn about the role of risk owner, and how to run risk audits and risk reassessments. You'll explore variance and trend analysis, technical performance measurement, reserve analysis, and responses to negative and positive risks. Finally, you'll learn how to assess risk triggers and secondary risks.
8 videos | 32m has Assessment available Badge Certification PMI PDU
Planning and Managing the Project Budget (2021 Update)
Project management requires some financial savvy. Project cost management involves cost estimates, vendor bid analysis, and determining realistic budgets and then keeping them on track. While terms like cost aggregation and baseline, reserve analysis, and earned value management (EVM) are initially daunting, with some background and work, these tasks and tools can be understood and mastered. In this course, you'll learn to the basics of creating budgets and estimating and controlling costs. You'll explore cost forecasts, estimating using methods like estimate to complete (ETC), estimate at completion (EAC), cost performance index, and bottom-up and analogous estimating. 
15 videos | 1h has Assessment available Badge Certification PMI PDU
Managing the Project Resources (2021 Update)
Project managers must play close attention to resource management. They must assess the project's needs, in terms of both materials and staffing, create organizational charts and position descriptions, and acquire all of the necessary resources. Further, managing human resources also requires interpersonal skills to build and manage teams. In this course, you'll learn about planning, estimating, acquisition, and coordination of project resources. You'll also explore meeting training and development needs, setting ground rules, and strategies for mixing virtual and collocated team members. Finally, you'll learn how to apply personnel and team performance assessments and conflict management skills. 
9 videos | 31m has Assessment available Badge Certification PMI PDU
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