Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture

  • 4h 10m 59s
  • Beau Fraser, Bill Schwab, David Bernstein
  • Recorded Books, Inc.
  • 2008

In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

In this Audiobook

  • Introduction
  • Chapter 1: How To Spot A Sacred Cow
  • Chapter 2: Sacred Cows Down Through The Ages
  • Chapter 3: Why Sacred Cows Deserve To Die
  • Chapter 4: Always Trust Your Research
  • Chapter 5: It'S Okay To Put Up With Jerks, If They're Talented
  • Chapter 6: Focus On The Numbers, And The Rest Will Take Care Of Itself
  • Chapter 7: Team Creat The Best Solutions
  • Chapter 8: Always Focus On Solving The Problem
  • Chapter 9: Follow The Leader
  • Chapter 10: Success Breeds Success
  • Chapter 11: Marketing Should Follow Company Strategy, Not Drive It
  • Chapter 12: The Goal Of Marketing Is To Sell A Product
  • Chapter 13: Marketing Should Always Be Direct
  • Chapter 14: Only Hire Someone Who Has Done The Job Before
  • Chapter 15: Everyone Deserves A Section Chance
  • Chapter 16: Internal Competition Leads To Better Results
  • Chapter 17: Don'T Screw Up
  • Chapter 18: Creat A Corporate Culture
  • Chapter 19: The Customer Is Always Right
  • Chapter 20: Branding Is Expensive
  • Chapter 21: Don't Offend Anyone
  • Chapter 22: The Sales Force Makes The Sale
  • Chapter 23: Sacred Veal (4)
  • Chapter 24: E-mail Saves Time
  • Chapter 25: Always Know What Your Direct Reports Are Doing
  • Chapter 26: Learn To Multitask
  • Chapter 27: Business Should Be Serious
  • Chapter 28: A Self-Indulgent Aside
  • Chapter 29: Cow Killing Culture