Enchantment: The Art of Changing Hearts, Minds, and Actions

  • 4h 49m 49s
  • Guy Kawasaki
  • Random House
  • 2014

Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal.

In this Audiobook

  • Chapter 1: Why Enchantment?
  • Chapter 2: How to Achieve Likability
  • Chapter 3: How to Achieve Trustworthiness
  • Chapter 4: How to Prepare
  • Chapter 5: How to Launch
  • Chapter 6: How to Overcome Resistance
  • Chapter 7: How to Make Enchantment Endure
  • Chapter 8: How to Use Push Technology
  • Chapter 9: How to Use Pull Technology
  • Chapter 10: How to Enchant Your Employees
  • Chapter 11: How to Enchant Your Boss
  • Chapter 12: How to Resist Enchantment
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