Everything I Know about Marketing I Learned From Google

  • 6h 5m 53s
  • Aaron Goldman
  • Recorded Books, Inc.
  • 2010

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy.

In this Audiobook

  • Chapter 1: Relevancy Rules
  • Chapter 2: Tap the Wisdom of Crowds
  • Chapter 3: Keep It Simple, Stupid
  • Chapter 4: Mindset Matters
  • Chapter 5: Be Where Your Audience Is
  • Chapter 6: Don't Interrupt
  • Chapter 7: Act Like Content
  • Chapter 8: Test Everything
  • Chapter 9: Track Everything
  • Chapter 10: Let the Data Decide
  • Chapter 11: Brands Can Be Answers
  • Chapter 12: Your Unique Selling Proposition Is Critical
  • Chapter 13: Your Competition Is Broader Than You Think
  • Chapter 14: You Can Learn a Lot from a Query
  • Chapter 15: Sex Sells