Fanocracy: Turning Fans into Customers and Customers into Fans

  • 8h 26m 59s
  • David Meerman Scott, Reiko Scott
  • Random House
  • 2020

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers' ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

In this Audiobook

  • Chapter 1 - Our Story
  • Chapter 2 - Strength Through Fandom
  • Chapter 3 - The Power of Fan-Centric Business
  • Chapter 4 - Get Closer Than Usual
  • Chapter 5 - Let Go of Your Creations
  • Chapter 6 - Give More Than You Have to
  • Chapter 7 - Build Identity to Become More Than the Product
  • Chapter 8 - Be Smart About Influencers
  • Chapter 9 - Break Down Barriers
  • Chapter 10 - Listen to Rehumanize
  • Chapter 11 - Tell the Truth, Especially When it Hurts
  • Chapter 12 - Develop Employees Who are Fans
  • Chapter 13 - A Passionate Life
  • Chapter 14 - Share Your Fandom