Fanocracy: Turning Fans into Customers and Customers into Fans

  • 15m 14s
  • David Meerman Scott, Reiko Scott
  • Skillsoft
  • 2020
In Fanocracy, the authors examine how to create a “fandom”—a band of loyal patrons who share a common interest, and they present handy steps to create your own “fanocracy.” In this Review, we discuss the salient points of the book based on our interpretation of its contents.