Fanocracy: Turning Fans into Customers and Customers into Fans

  • 15m 14s
  • David Meerman Scott, Reiko Scott
  • Skillsoft
  • 2020
In Fanocracy, the authors examine how to create a "fandom"-a band of loyal patrons who share a common interest, and they present handy steps to create your own "fanocracy." In this Review, we discuss the salient points of the book based on our interpretation of its contents.

YOU MIGHT ALSO LIKE

Channel Leading In The New Normal Leadercamp
Rating 2.0 of 1 users Rating 2.0 of 1 users (1)
Channel Managing a Crisis
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
Journey Delighting Customers with Design Thinking
Rating 4.9 of 10 users Rating 4.9 of 10 users (10)

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Audiobook 10 Steps to Successful Change Management
Book MIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social Media
Book Change Management Training