Fanocracy: Turning Fans into Customers and Customers into Fans
- 15m 14s
- David Meerman Scott, Reiko Scott
In Fanocracy, the authors examine how to create a "fandom"-a band of loyal patrons who share a common interest, and they present handy steps to create your own "fanocracy." In this Review, we discuss the salient points of the book based on our interpretation of its contents.