Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- 7h 3m 44s
- Jonathan Stringfield
- Gildan Media
- 2022
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games.
This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans.
Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
About the Author
JONATHAN STRINGFIELD, PHD, is a research and marketing executive specializing in technology and gaming, having spent nearly twenty years at companies such as Facebook (Meta), Twitter, and Activision Blizzard. He is a regularly published contributor and speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology. Jonathan holds a PhD in Sociology where his work concentrated on how users of new technology think about topics such as personal identity and privacy and is a lifelong gaming fan.
In this Audiobook
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Chapter 1 - Introduction
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Chapter 2 - Tricks Your TV Can Do
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Chapter 3 - Why Do We Game?
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Chapter 4 - Underworld
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Chapter 5 - Getting in the Game <without Changing It>
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Chapter 6 - Multiplayer
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Chapter 7 - Good Luck Having Fun
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Chapter 8 - Work to Play and Play to Work
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Chapter 9 - Unbalanced
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Chapter 10 - Life in the Screen
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Chapter 11 - Conclusion
