Get the Meeting!: An Illustrative Contact Marketing Playbook

  • 10h 16m 28s
  • Stu Heinecke
  • Recorded Books, Inc.
  • 2020

What's the one critical networking skill that can make or break your career?

Your ability to Get the Meeting!

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success.

Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than 60 case studies and tactical examples, this new book takes you inside successful contact marketing campaigns - from strategy, through execution, to results - and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

In this Audiobook

  • Chapter 1 - Making Contact
  • Chapter 2 - The Power of Perseverance
  • Chapter 3 - Learning from Celebrities
  • Chapter 4 - Personalization: Going Deep and Wide
  • Chapter 5 - Gift Giving and Jewel Boxing
  • Chapter 6 - Visual Metaphors
  • Chapter 7 - Pocket Campaigns
  • Chapter 8 - Unsolicited Proposals
  • Chapter 9 - Digital Marketing
  • Chapter 10 - Social Media
  • Chapter 11 - Video
  • Chapter 12 - AI/AR/VR
  • Chapter 13 - The Perfect Contact Campaign