Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
- 9h 21m 4s
- Michael Levine
- Blackstone Audio, Inc. dba Blackstone Publishing
- 2009
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
In this Audiobook
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Chapter 1 - A Brief History of Time … and Newsweek and USA Today
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Chapter 2 - Basic Training
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Chapter 3 - First Maneuvers
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Chapter 4 - Plugging In—Guerrilla P.R. in a Wired World
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Chapter 5 - Fanning Out—Expanding Your Guerrilla P.R. Tools
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Chapter 6 - Data Smog
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Chapter 7 - First Attack—The Print Media
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Chapter 8 - Second Salvo—Electronic Media
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Chapter 9 - Reserve Ammo—Press Conferences, Parties, and More
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Chapter 10 - May Day, May Day
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Chapter 11 - Intelligence Gathering—Planning Your Next Step
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Chapter 12 - Theme and Variations
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Chapter 13 - Concluding Thoughts—A Call to Battle
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