HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)
- 6h 26m 14s
- Clayton M. Christensen, Harvard Business Review, Peter F. Drucker, Vijay Govindarajan
- Gildan Media
To innovate profitably, you need more than just creativity. Do you have what it takes?
If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing; innovate through the front lines—not just from the top; adapt innovations from the developing world to wealthier markets; tweak new ventures along the way using discovery-driven planning; tailor your efforts to meet customers' most pressing needs; and avoid classic pitfalls such as stifling innovation with rigid processes.
About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
In this Audiobook
Chapter 1 - The Innovation Catalysts by Roger L. Martin
Chapter 2 - Stop the Innovation Wars by Vijay Govindarajan and Chris Trimble
Chapter 3 - How GE Is Disrupting Itself by Jeffrey R. Immelt, Vijay Govindarajan, and Chris Trimble
Chapter 4 - The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick
Chapter 5 - Is It Real? Can We Win? Is It Worth Doing? by George S. Day
Chapter 6 - Six Myths of Product Development by Stefan Thomke and Donald Reinertsen
Chapter 7 - Innovation: The Classic Traps by Rosabeth Moss Kanter
Chapter 8 - Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan
Chapter 9 - The Discipline of Innovation by Peter F. Drucker
Chapter 10 - Innovation Killers by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih