How to Measure Anything: Finding the Value of "Intangibles" in Business

  • 12h 41m 3s
  • Douglas W. Hubbard
  • Recorded Books, Inc.
  • 2011

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement—by you, your firm, or even your government.

Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements—even when it seems impossible—this book provides you with the substantive steps for measuring anything, especially uncertainty and risk.

In this Audiobook

  • Chapter 1: The Challenge of Intangibles
  • Chapter 2: An Intuitive Measurement Habit—Eratosthenes, Enrico, and Emily
  • Chapter 3: The Illusion of Intangibles—Why Immeasurables Aren't
  • Chapter 4: Clarifying the Measurement Problem
  • Chapter 5: Calibrated Estimates—How Much Do You Know Now?
  • Chapter 6: Quantifying Risk Through Modeling
  • Chapter 7: Quantifying the Value of Information
  • Chapter 8: The Transition—From What to Measure to How to Measure
  • Chapter 9: Sampling Reality—How Observing Some Things Tells Us about All Things
  • Chapter 10: Bayes—Adding to What You Know Now
  • Chapter 11: Preference and Attitudes—The Softer Side of Measurement
  • Chapter 12: The Ultimate Measurement Instrument—Human Judges
  • Chapter 13: New Measurement Instruments for Management
  • Chapter 14: A Universal Measurement Method—Applied Information Economics


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