How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
- 7h 4m 47s
- John P. David
- Blackstone Audio, Inc. dba Blackstone Publishing
With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.
How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John P. David also shows you how to deal with revenge porn, hate blogs, Google's "right to be forgotten" in Europe, the business of online complaint sites, and even the covert ops of reputation management.
In this Audiobook
Chapter 1 - The Internet as Judge, Jury, and Executioner
Chapter 2 - Preventing and Addressing Online Problems
Chapter 3 - Policies and Tools for Businesses
Chapter 4 - Understand and Manage Online Review Sites
Chapter 5 - Build Your Reputation with Ongoing Marketing Activities