Influence: The Psychology of Persuasion, Revised Edition
- 13m 51s
- Robert B. Cialdini
Solidly grounded in principles of social psychology, and coupled with real-world feedback from people who have been victims of coercion, Influence: The Psychology of Persuasion explores the thinking skills that are instrumental in our lives. In this Review, we discuss the salient points of the book based on our interpretation of its contents.