It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

  • 9h 4m 21s
  • Haley Rushing, Roy M. Spence Jr.
  • Brilliance Publishing
  • 2008

Simply put, purpose is a definitive statement about the difference you are trying to make in the world. Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation.

In this Audiobook

  • 1. What Is a Purpose and Why Should You Want One?
  • 2. Discovering Your Purpose
  • 3. Articulating Your Purpose
  • 4. Find the Thrill!
  • 5. Have the Will!
  • 6. Ignite the Passion!
  • 7. Stewards of Purpose
  • 8. Purpose-Based Leadership Principles
  • 9. Fulfilling the Promise of the Purpose
  • 10. How Purpose Can Take You Higher
  • 11. How Purpose Can Make You Better
  • 12. How Purpose Can Accelerate Your Momentum
  • 13. How Purpose Can Set You Free from the Sea of Sameness
  • 14. How Purpose Can Move You from Discounts to What Counts
  • 15. How Purpose Can Create Common Ground on Higher Ground
  • 16. How Purpose Is Activated Through Insight
  • 17. How Purpose Can Create a Grassroots Movement
  • 18. How Purpose Can Explain the Unexplainable
  • 19. How Purpose Can Tee You Up to Be Exceptional
  • 20. Key Principles from the Book