It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
- 9h 4m 21s
- Haley Rushing, Roy M. Spence Jr.
- Brilliance Publishing
- 2008
Simply put, purpose is a definitive statement about the difference you are trying to make in the world. Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation.
In this Audiobook
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1. What Is a Purpose and Why Should You Want One?
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2. Discovering Your Purpose
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3. Articulating Your Purpose
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4. Find the Thrill!
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5. Have the Will!
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6. Ignite the Passion!
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7. Stewards of Purpose
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8. Purpose-Based Leadership Principles
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9. Fulfilling the Promise of the Purpose
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10. How Purpose Can Take You Higher
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11. How Purpose Can Make You Better
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12. How Purpose Can Accelerate Your Momentum
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13. How Purpose Can Set You Free from the Sea of Sameness
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14. How Purpose Can Move You from Discounts to What Counts
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15. How Purpose Can Create Common Ground on Higher Ground
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16. How Purpose Is Activated Through Insight
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17. How Purpose Can Create a Grassroots Movement
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18. How Purpose Can Explain the Unexplainable
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19. How Purpose Can Tee You Up to Be Exceptional
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20. Key Principles from the Book
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