Magnetic: The Art of Attracting Busines

  • 4h 11m 48s
  • Joe Calloway
  • Gildan Media
  • 2015

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

In this Audiobook

  • Chapter 1: Why Magnetic Matters
  • Chapter 2: The Power of Word of Mouth
  • Chapter 3: The Hard Work of Making It Simple
  • Chapter 4: The Three Things You Want Them to Say
  • Chapter 5: The Three Things You Must Get Right
  • Chapter 6: The Best Idea Ever
  • Chapter 7: Better Beats Different
  • Chapter 8: From Magnetic to Irrelevant
  • Chapter 9: Never Stop Improving
  • Chapter 10: The Magnetic Mind-Set
  • Chapter 11: The St. Paul Saints It's All Word of Mouth
  • Chapter 12: A Magnet Needs a Market
  • Chapter 13: Lessons from a Startup Magnet
  • Chapter 14: Who Moved My Market?
  • Chapter 15: You're Fired!
  • Chapter 16: Magnetic Connections
  • Chapter 17: Losing Your Magnetic Mojo
  • Chapter 18: The Amazing, Simple, Overlooked Advantage
  • Chapter 19: Tomorrow's Magnetic Business


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