Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition
- 8h 33m 20s
- David R. Morse
- Recorded Books, Inc.
- 2018
This audio edition explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends.
In this Audiobook
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One. Melting Pots, Multiculturalism, and Marketing to the New America
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Two. Hispanic Americans
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Three. African Americans
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Four. Asian Americans
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Five. LGBTQ Americans
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Six. The New America and People of Mixed Race
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Rule 1. Boost Your MQ
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Rule 2. Divide and Conquer
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Rule 3. Don't Trust the Experts
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Rule 4. Don't Let the Joke Be on You
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Rule 5. Don't Get Lost in Translation
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Rule 6. Push Their Buttons
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Rule 7. Market on a Wink and a Prayer
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Rule 8. Make Up, Don't Cover Up
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