Noah Fleming on Enduring Customer Loyalty

  • 10m 49s
  • Noah Fleming
  • AMACOM
  • 2015
In this AMACOM Edgewise podcast, author Noah Fleming argues that customer loyalty is built through proper marketing that balances getting new customers and keeping existing ones.

YOU MIGHT ALSO LIKE

Book MIT Sloan Management Review Article on Why Making Good on Green Promises Can Be a Win for Retailers
Book The Frictionless Organization: Deliver Great Customer Experiences with Less Effort
Book The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences