Outside Innovation: How Your Customers Will Co-Design Your Company’s Future

  • 11m 20s
  • Patricia B. Seybold
  • Skillsoft
  • 2017
In Outside Innovation, Patricia B. Seybold shares her trailblazing views on customer collaboration in the strategic planning of businesses, backed up by her wealth of experience with Fortune 500 companies. In this Review, we discuss the salient points of the book based on our interpretation of its contents.