Overcrowded: Designing Meaningful Products in a World Awash with Ideas
- 7h 38m 16s
- Roberto Verganti
- Gildan Media
- 2017
The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.
In this Audiobook
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1 Innovation of Meaning: Thriving in an Overcrowded World
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2 The Search for New Meaning: The Value for People
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3 Competing through Meaning: The Value for Businesses
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4 Innovation from the Inside Out: Making Gifts
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5 The Art of Criticism: The Quest for a Deeper Vision
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6 Envisioning: From Me to People
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7 The Meaning Factory: Insiders' Criticism
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8 The Interpreter's Lab: Outsiders' Criticism
