Perennial Seller: The Art of Making and Marketing Work That Lasts

  • 7h 13s
  • Ryan Holiday
  • Random House
  • 2017

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?

Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time

In this Audiobook

  • Introduction
  • Part I: The Creative Process: From the Mindset to the Making to the Magic
  • Part II: Positioning: From Polishing to Perfecting to Packaging
  • Part III: Marketing: From Courting to Coverage, Pushing to Promotion
  • Part IV: Platform: From Fans to Friends and a Full-Fledged Career
  • Conclusion: What's Luck Got to Do with It?
  • Afterword
  • A Gift for You