Persuasion Equation: The Subtle Science of Getting Your Way

  • 7h 11m 3s
  • Mark Rodgers
  • Gildan Media
  • 2015

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

In this Audiobook

  • Chapter 1: Persuasion Fundamentals—The Basics You Need to Know, and Why You Need to Know Them
  • Chapter 2: Decision Making—The Surprising Reasons People Say Yes and No
  • Chapter 3: Targets, Technology, and Tactics - Because It's Not About You, It's About Them
  • Chapter 4: Building Your Business Case—Creating the Logical and Emotional Foundations of Your Argument
  • Chapter 5: The Credibility Crucible—How You Get It, Why You Lose It, and How You Win It Back
  • Chapter 6: Power Language—Verbal and Nonverbal Communication Tools to Skyrocket Your Success
  • Chapter 7: Persuasive Processes—A Five-Step Sequence to Yes
  • Chapter 8: Persuasion 360—How to Get Agreement Up, Down, and All Around
  • Chapter 9: Persuasion 911—What to Do When Your Persuasion Attempts Go Awry
  • Chapter 10: Yes Success—What to Do When Your Target Agrees (and Why Most People Don't Get This Right)
  • Chapter 11: Your Persuasion Action Plan—How to Get a 10,000:1 Return on Your Investment in This Book
  • Chapter 12: The Psychology of Self-Persuasion—The First Person Who Needs to Say Yes … Is You


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