Positioning: The Battle For Your Mind

  • 19m 7s
  • Al Ries, Jack Trout
  • Skillsoft
  • 2018
In Positioning, by Al Ries and Jack Trout, you'll discover how to target customers who are familiar with competing brands, and to use that familiarity to differentiate your products. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.