Positioning: The Battle for Your Mind

  • 4h 8m 21s
  • Al Ries, Jack Trout
  • Recorded Books, Inc.
  • 2004

Witty and fast-paced, Positioning spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one.

In this Audiobook

  • Chapter 1: What Positioning is all About
  • Chapter 2: The Assault on the Mind
  • Chapter 3: Getting into the Mind
  • Chapter 4: Those Little Ladders in Your Head
  • Chapter 5: You Can't Get There From Here
  • Chapter 6: Positioning of a Leader
  • Chapter 7: Positioning of a Follower
  • Chapter 8: Repositioning the Competition
  • Chapter 9: The Power of the Name
  • Chapter 10: The Free-Ride Trap
  • Chapter 11: The Line-Extension Trap
  • Chapter 12: When Line Extension Can Work
  • Chapter 13: Positioning a Company
  • Chapter 14: Positioning a Country: Belgium
  • Chapter 15: Positioning an Island: Jamaica
  • Chapter 16: Positioning a Product: Milk Duds
  • Chapter 17: Positioning a Ski Resort: Stowe
  • Chapter 18: Positioning the Catholic Church
  • Chapter 19: Positioning Yourself and Your Career
  • Chapter 20: Positioning Your Business
  • Chapter 21: Playing the Positioning Game
SHOW MORE
FREE ACCESS