Positioning: The Battle for Your Mind
- 4h 8m 21s
- Al Ries, Jack Trout
- Recorded Books, Inc.
- 2004
Witty and fast-paced, Positioning spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one.
In this Audiobook
-
Chapter 1: What Positioning is all About
-
Chapter 2: The Assault on the Mind
-
Chapter 3: Getting into the Mind
-
Chapter 4: Those Little Ladders in Your Head
-
Chapter 5: You Can't Get There From Here
-
Chapter 6: Positioning of a Leader
-
Chapter 7: Positioning of a Follower
-
Chapter 8: Repositioning the Competition
-
Chapter 9: The Power of the Name
-
Chapter 10: The Free-Ride Trap
-
Chapter 11: The Line-Extension Trap
-
Chapter 12: When Line Extension Can Work
-
Chapter 13: Positioning a Company
-
Chapter 14: Positioning a Country: Belgium
-
Chapter 15: Positioning an Island: Jamaica
-
Chapter 16: Positioning a Product: Milk Duds
-
Chapter 17: Positioning a Ski Resort: Stowe
-
Chapter 18: Positioning the Catholic Church
-
Chapter 19: Positioning Yourself and Your Career
-
Chapter 20: Positioning Your Business
-
Chapter 21: Playing the Positioning Game
SHOW MORE
FREE ACCESS