Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

  • 7h 50m 58s
  • Patrick Hanlon
  • Recorded Books, Inc.
  • 2006

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In this Audiobook

  • Chapter 1. The Primal Code
  • Chapter 2. Primal Belonging
  • Chapter 3. The Primal Product or Service
  • Chapter 4. The Primal Destination
  • Chapter 5. The Primal Personality
  • Chapter 6. Primal Reengineering
  • Chapter 7. The Bones