Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
- 6h 12m 34s
- Raja Rajamannar
- HarperCollins Leadership
- 2021
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In Quantum Marketing, readers will:
- Understand the evolution of marketing and how to be at the forefront of future change.
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
- Achieve breakthroughs in innovative thinking to compete in modern business.
- Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
About the Author
Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally. He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World's Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).
In this Audiobook
-
Introduction
-
Chapter 1 - Marketing's Journey: From Antiquity to Algorithms
-
Chapter 2 - The Fifth Paradigm
-
Chapter 3 - Reset the Mission of Marketing
-
Chapter 4 - The Data Dilemma
-
Chapter 5 - AI: The Ultimate Propellant of Quantum Marketing
-
Chapter 6 - Technology's Big Bang
-
Chapter 7 - Unblocking the Blockchains
-
Chapter 8 - The Sciences behind Marketing
-
Chapter 9 - All the Senses
-
Chapter 10 - Loyalty Transformed
-
Chapter 11 - Advertising (As We Know It) Is Dead!
-
Chapter 12 - We Are Not Consumers, We Are People
-
Chapter 13 - Marketing to Businesses and Machines
-
Chapter 14 - Power in Partnerships
-
Chapter 15 - Purpose as an Imperative
-
Chapter 16 - Ethics and Brand Karma
-
Chapter 17 - Marketing through Crisis
-
Chapter 18 - The Quantum CMO
