Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

  • 4h 47m 11s
  • Mark W. Johnson
  • Gildan Media
  • 2020

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other start-ups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

In this Audiobook

  • Chapter 1 - The White Space and Business Model Innovation
  • Chapter 2 - The Four-Box Business Model Framework
  • Chapter 3 - The White Space Within: Transforming Existing Markets
  • Chapter 4 - The White Space Beyond: Creating New Markets
  • Chapter 5 - The White Space Between: Dealing with Industry Discontinuity
  • Chapter 6 - Digital Transformation
  • Chapter 7 - Designing a New Business Model
  • Chapter 8 - Implementing the Model
  • Chapter 9 - Overcoming Incumbent Challenges