Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

  • 7h 5m 52s
  • Don Peppers, Martha Rogers
  • Brilliance Publishing
  • 2008

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today’s competitive environment, operating with today’s technologies.

In this Audiobook

  • Chapter 1: False Assumptions
  • Chapter 2: “Value” Is the New “Profit”
  • Chapter 3: Customers Are a Scarce Resource
  • Chapter 4: In the Long Term, the Good Guys Really Do Win
  • Chapter 5: Increasing the Value of Your Business
  • Chapter 6: Culture Rules
  • Chapter 7: Capitalism Redux—Greed Is Good, But Trust Is Even Better
  • Chapter 8: Customers and Honeybees
  • Chapter 9: Oops! Mistakes Happen—Recovering Lost Trust
  • Chapter 10: Innovate or Die
  • Chapter 11: Order and Chaos
  • Chapter 12: The Wisdom of Dissent
  • Chapter 13: Engaged and Enabled
  • Chapter 14: Leaders Needed. Inquire Within