Running Lean: Iterate from Plan A to a Plan That Works, 2nd Edition

  • 5h 40m 38s
  • Ash Maurya
  • Recorded Books, Inc.
  • 2020

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail - not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

In this Audiobook

  • Chapter 1 - Meta-Principles
  • Chapter 2 - Running Lean Illustrated
  • Chapter 3 - Create Your Lean Canvas
  • Chapter 4 - Prioritize Where to Start
  • Chapter 5 - Get Ready to Experiment
  • Chapter 6 - Get Ready to Interview Customers
  • Chapter 7 - The Problem Interview
  • Chapter 8 - The Solution Interview
  • Chapter 9 - Get to Release 1.0
  • Chapter 10 - Get Ready to Measure
  • Chapter 11 - The MVP Interview
  • Chapter 12 - Validate Customer Lifecycle
  • Chapter 13 - Don't Be a Feature Pusher
  • Chapter 14 - Measure Product/Market Fit
  • Chapter 15 - Conclusion