Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

  • 5h 18m 14s
  • Pete Blackshaw
  • Recorded Books, Inc.
  • 2008

New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.

In this Audiobook

  • Chapter 1 The Credibility of the Commons and the Core Credibility Dirvers
  • Chapter 2 The Consumer's the Boss: Today's New Consumer-Generated World
  • Chapter 3 Measuring CGM
  • Chapter 4 Not All Marketers Are Liars: Marketing and Advertising with Credibility
  • Chapter 5 Postcards from the Welcome Mat: Credibility and Your Web Site
  • Chapter 6 This Company May Be Monitored for Quality Purposes: Credibility in Your Product
  • Chapter 7 No Place to Hide: Credibility and the CEO
  • Chapter 8 The Neglected Stepchild: Consumer Affairs
  • Chapter 9 When Your Company Is Googled: Troubleshooting