Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
- 9h 15m 8s
- Kay-Yut Chen, Marina Krakovsky
- Gildan Media
- 2010
A pioneering Hewlett-Packard economist describes fascinating experiments into human behavior and offers practical lessons being put to use right now at HP and other leading companies. Using examples as timely as the auto industry bailout, it tackles key issues such as:
- How managers can use incentives to encourage employees, suppliers, and buyers to take on more risk in line with the company's goals
- How to reduce the negative effects of irrationality on the part of employees and customers by paying attention to patterns in decision making-even when they don't, at first glance, make sense.
- How to take advantage of the human tendency to game the system and skirt the rules to their own benefit.
In this Audiobook
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1. CAPITALIZING ON UNCERTAINTY
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2. FAIR'S FAIR
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3. WHAT GOES AROUND: RECIPROCITY
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4. CROSSING THE BOUNDS OF REASON: RATIONALITY
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5. REPUTATION, REPUTATION, REPUTATION
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6. IN WHOM WE TRUST
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7. PLAYING TO THE RULES OF THE GAME
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8. PREDICTING THE UNPREDICTABLE
