Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways

  • 6h 47m 28s
  • William C. Taylor
  • Random House
  • 2016

Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn’t just belong to geeks designing mobile apps and virtual-reality headsets, or to social-media entrepreneurs hoping to launch the next Facebook. Some of today’s most compelling organizations are doing brilliant things in simple settings such as retail banks, office cleaning companies, department stores, small hospitals, and auto dealerships.

In this Audiobook

  • Chapter 1 - What's Your Values Proposition? Competition is Not the Same as Choice
  • Chapter 2 - Why Missionaries Beat Mercenaries (And Passion Beats Drive): Some Things Have to Be Believed to Be Seen
  • Chapter 3 - Beyond the Paradox of Expertise: Too Often, Pride in Your Most Recent Idea Becomes a Barrier to Seeing the Next Idea
  • Chapter 4 - Interesting Matters, Interested is Mandatory: When's the Last Time You Did Something for the First Time?
  • Chapter 5 - Civility is Not the Enemy of Productivity: People Deserve to Be Treated Like People
  • Chapter 6 - The Tough-Minded Case for Leading with Love: We Want People to Know What True Happiness Feels Like
  • Chapter 7 - Serendipity as a Way of Life: We Prize Collisions Over Convenience
  • Chapter 8 - Nobody Wins Unless Everybody Wins: Create More Value Than You Capture


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