Small Message, Big Impact: The Elevator Speech Effect

  • 4h 3m 55s
  • Terri L. Sjodin
  • Gildan Media
  • 2012

Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results!

In this Audiobook

  • 1 The Elevator Speech: A Small Message Can Have a Big Impact
  • 2 Define Your Intention
  • 3 The Basic Core Outline to Get You Started
  • 4 It's Not One Thing; It's Three Things
  • 5 Build a Persuasive Case
  • 6 Get Creative and Bring the Message to Life
  • 7 Delivery: Speak in Your Own Authentic Voice
  • 8 Earn the Right to Be Heard
  • 9 “Plus-ing” the Elevator Speech
  • 10 Walk Through It Before You Run with It
  • 11 It's a Dance: Practice and Evaluate to Improve and Grow
  • 12 Nuggets of Advice and Answers to Frequently Asked Questions


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