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Strategic Advertising Management

22h 52m 8s
Larry Percy, Richard Rosenbaum-Elliott
Gildan Media
2021

From Channel:

Advertising

This book refers to Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications

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Book Strategic Advertising Management, Sixth Edition

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Sharpen your skills. Upgrade your career. Find the right learning path for you, based on your role and skills. Take part in hands-on practice, study for a certification, and much more - all personalized for you.

*Not included: Compliance, Leadership Development Program content, and Engineering books

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