Superhuman Innovation: Transforming Business with Artificial Intelligence

  • 5h 49m 37s
  • Chris Duffey
  • Kogan Page
  • 2019

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and machine learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services, and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization, and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of speed (facilitating work processes), understanding (revealing and mastering deep insights), performance (customization of delivery to customers), experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The audiobook is supported by varied and innovative case studies from a variety of industries.

In this Audiobook

  • Chapter 1 - Changing Landscape: Customer Behaviours and Expectation
  • Chapter 2 - The Digital Transformation: From Messaging to Experiences
  • Chapter 3 - Infinite Data: Driving Better Outcomes
  • Chapter 4 - Infrastructure: The Need for a Foundation
  • Chapter 5 - Artificial Intelligence: The What and Why of the AI Revolution
  • Chapter 6 - The SUPER Framework: A Superhuman Strategy
  • Chapter 7 - Speed: Facilitating Work Processes
  • Chapter 8 - Understanding: Revealing and Mastering Deep Insights
  • Chapter 9 - Performance: Measurement and Optimization
  • Chapter 10 - Experimentation: Actionable Curiosity
  • Chapter 11 - Results: Business Transformation
  • Chapter 12 - Where to Start
  • Chapter 13 - Security, Privacy and Ethics
  • Chapter 14 - Yesterday, Tomorrow and Today
  • Chapter 15 - Next-Gen Creativity: Improving the Human Experience
  • Chapter 16 - The AI-Infused Future: Transforming the World


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