Tap: Unlocking the Mobile Economy

  • 8h 26m 10s
  • Anindya Ghose
  • Brilliance Publishing
  • 2017

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

In this Audiobook

  • 1 Mobile Phones: A Truly Transformative Technology
  • 2 What the Smartphone Has Changed
  • 3 Striking a Balance
  • 4 Context: What's Going On?
  • 5 Location: Why Geography Matters
  • 6 Time: It's On Your Side
  • 7 Saliency: Can You See Me Now?
  • 8 Crowdedness: Why Scarcity of Space Matters
  • 9 Trajectory: Watch Where You're Walking
  • 10 Social Dynamics: You Are Who You're With
  • 11 Weather: Creating the Perfect Storm
  • 12 Tech Mix: Solving Wanamaker's Riddle
  • 13 The Growing Intimacy between Us and Our Devices
  • 14 The Next-Generation Technologies


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