Tap: Unlocking the Mobile Economy
- 8h 26m 10s
- Anindya Ghose
- Brilliance Publishing
- 2017
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
In this Audiobook
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1 Mobile Phones: A Truly Transformative Technology
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2 What the Smartphone Has Changed
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3 Striking a Balance
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4 Context: What's Going On?
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5 Location: Why Geography Matters
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6 Time: It's On Your Side
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7 Saliency: Can You See Me Now?
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8 Crowdedness: Why Scarcity of Space Matters
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9 Trajectory: Watch Where You're Walking
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10 Social Dynamics: You Are Who You're With
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11 Weather: Creating the Perfect Storm
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12 Tech Mix: Solving Wanamaker's Riddle
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13 The Growing Intimacy between Us and Our Devices
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14 The Next-Generation Technologies
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