The Altman Close: Million-Dollar Negotiating Tactics from America's Top-Selling Real Estate Agent
- 7h 40m 2s
- Josh Altman
- Gildan Media
- 2019
Land the deals you want and develop your instincts with million-dollar negotiation techniques.
After selling over $3 billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, costar of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property.
Josh breaks down the art of real estate into three simple parts. First, he'll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal.
In this Audiobook
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Chapter 1 - Game-Time Mentality
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Chapter 2 - The Players, the Field, the Shot Clock
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Chapter 3 - My First Close
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Chapter 4 - All in with LA Real Estate and Bravo TV
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Chapter 5 - Rules of the Game: First Impressions
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Chapter 6 - The Dream Team: You Can't Do it Alone
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Chapter 7 - Fresh Eyes on the Prize
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Chapter 8 - All about the Open
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Chapter 9 - Open Houses for Clients, Brokers, and Insiders
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Chapter 10 - Create an in-Your-Face Brand, 24/7
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Chapter 11 - Golden Hammers and 20 Questions for Sellers
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Chapter 12 - Size up the Property: Pricing and Timing
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Chapter 13 - Close the Open on Sellers: Talk Marketing, Then Sign
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Chapter 14 - Close the Open on Buyers: The Altman 12
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Chapter 15 - Off to Work: Take a Breath First
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Chapter 16 - Working with Buyers: Part Chemistry, Part Therapy
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Chapter 17 - Strategizing with Sellers: Getting Ready for War
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Chapter 18 - Weapons: Listing Language, Interior Design, and Staging
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Chapter 19 - The Killer Combo: Drone and 360° Photos plus Staging
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Chapter 20 - On the Battlefield: More on Open Houses and Broker's Opens
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Chapter 21 - Price Drops are Not Always Downers
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Chapter 22 - Go Win the War
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Chapter 23 - Making an Offer
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Chapter 24 - Getting an Offer
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Chapter 25 - Multiple and Counteroffers
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Chapter 26 - Psyching Out Business Styles
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Chapter 27 - Putting on the Poker Face
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Chapter 28 - The Walk-Away
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Chapter 29 - Be a Shark: Eat, Swim, Devour
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Chapter 30 - Play #1: Damn, The Studio Head's Pissed
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Chapter 31 - Play #2: Three Clients, One Property
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Chapter 32 - Play #3: The Middle Men Kings
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Chapter 33 - Play #4: The Most Expensive Garage Ever Sold
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Chapter 34 - Play #5: The Paramedics of Real Estate
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Chapter 35 - The Final Play: Confession
