The Art of Product Design: Changing How Things Get Made

  • 6h 16m 30s
  • Hardi Meybaum
  • Gildan Media
  • 2019

Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers.

The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders.

In this Audiobook

  • 1. Gearheads Get No Respect
  • 2. Since the Potter's Wheel, the Most Important Tool in History
  • 3. A Million Engineers on the March
  • 4. New Culture, New Tools Converge in the Cloud
  • 5. Design Challenge—Break Down the Monastery Doors
  • 6. Here's My Prototype; Please Kick the Crap Out of It
  • 7. Manufacturing Here You Go; Make This
  • 8. Marketing Engineers Can Do It Better
  • 9. The Puzzle Pattern Emerges


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