The Art of the Pitch: Persuasion and Presentation Skills that Win Business

  • 4h 35m 4s
  • Peter Coughter
  • Gildan Media
  • 2020

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

About the Author

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

In this Audiobook

  • Introduction
  • Chapter One - Everything Is a Presentation
  • Chapter Two - It's Not about You
  • Chapter Three - How We Connect
  • Chapter Four - The Power of Emotion
  • Chapter Five - How to Be
  • Chapter Six - Authenticity
  • Chapter Seven - Death by Deck
  • Chapter Eight - Organizing the Presentation
  • Chapter Nine - Rehearse, Rehearse, Rehearse
  • Chapter Ten - Punctuation
  • Chapter Eleven - You Never Know
  • AfterWord: Standing Up