The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

  • 9m 14s
  • G. Richard Shell, Mario Moussa
  • Skillsoft
  • 2017
Allowing you to dive into the act of persuasion, The Art of Woo provides you with clear directions for how to make your pitches more successful. In this Review, we discuss the salient points of the book based on our interpretation of its contents.