The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
- 2h 2m 2s
- Tom Asacker
- Gildan Media
- 2014
Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.
In this Audiobook
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LIVING IS BELIEVING
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FAIRIES ABOUND
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WE CHOOSE THEREFORE WE BELIEVE
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BELIEF IS A BET
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BELIEF IS MIND-MADE
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WE SEE WHAT WE'RE WIRED TO SEE
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MINDS ARE MOTIVATED
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DON'T ASK WATSON
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BELIEF IS OPINION
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WHOSE OPINION IS REALITY?
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FEELINGS DIRECT ATTENTION
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RHYME AS REASON
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BELIEVING IS FEELING
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CAN YOU FEEL IT?
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MINDS MAKE MEANING
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CLICK, WHIRR
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MEMORY IS A CONSTRUCTION
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WE ARE RATIONALIZERS
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BELIEF IS RELIEF
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MEMORIES GOVERN BELIEFS
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WE THINK IN STORIES
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OUR STORIES STEER OUR LIVES
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LIFE IS OUR STORY
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ALL STORIES EVOLVE
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MINDS CRAVE CONTROL
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OBEDIENCE IS NOT BELIEF
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DESIRE IS THE MARKETPLACE
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DESIRE IS THE REASON
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DESIRES DRIVE BELIEFS
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BELIEVE TO ACHIEVE
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SUMMARY OF WHAT THEY KNOW
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UNDERSTAND OUR DESIRES AND BELIEFS
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DESIGNING BELIEF
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MAKE US COMFORTABLE
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AFFECT BEFORE EFFECT
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PAINT THE PICTURE
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DREAMS, NOT NIGHTMARES
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MAKE IT OURS
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FUELING OUR FANTASY
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MAKE IT EASY
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AS EASY AS APPLE
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GET US TO ACT
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TEACHING BELIEF
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MAKE PROGRESS VISIBLE
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POSITIVE TICKETS
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EXUDE PASSION
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PASSION IS INFECTIOUS
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CONTROL THEIR IMPULSES
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CALM THE BATON
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HIDE THE HOW
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WHAT I KNOW
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SUMMARY OF WHAT THEY DO
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BE MORE CONSCIOUS
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THE REAL DEFINITION OF INSANITY
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IGNORE IT
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WHO ARE YOU?
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FLIP YOUR LID
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BELIEVING IS SEEING
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BEHAVE TO BELIEVE
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SNAP OUT OF IT!
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STAY PASSIONATE!
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WHAT EVER HAPPENED TO DREAMS?
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