The Catalyst: How to Change Anyone's Mind

  • 15m 53s
  • Jonah Berger
  • Skillsoft
  • 2020
In The Catalyst, Jonah Berger outlines why people think the way they do and reasons why they're often locked into set opinions that are difficult-but not impossible-to change. In this Review, we discuss the salient points of the book based on our interpretation of its contents.