The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value

  • 9h 39m 31s
  • Craig T. Bouchard, James V. Koch
  • Recorded Books, Inc.
  • 2014

In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest business enterprises.

In this Audiobook

  • 1 The Quest for the Holy Grail
  • 2 Change or Die: Caterpillar Retools and Restructures
  • 3 A Global Firm Headquartered in the United States
  • 4 China: A Metaphor for Caterpillar's Future?
  • 5 Caterpillar and the Internationalization of Output
  • 6 Caterpillar and Its Employees
  • 7 Caterpillar's Priceless Network of Dealers
  • 8 Product Quality, Pricing, and Branding
  • 9 The Burning Platform
  • 10 Tweaking the Caterpillar Model
  • 11 Planning for the Trough: Caterpillar Transforms Challenge into Opportunity
  • 12 Setting the Stage: The Bouchard-Koch Forecast Model for Caterpillar
  • 13 Valuing Caterpillar: The Global Questions
  • 14 The Bouchard-Koch Model Forecasts Caterpillar's Future
  • 15 Lessons Learned


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