The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

  • 8h 40m 44s
  • Brent Adamson, Matthew Dixon, Nick Toman, Pat Spenner
  • Random House
  • 2015
This audio edition provides a blueprint for finding the "Talkers" and the “Mobilizers”, and reveals how to engage them with disruptive insight, and equip them to effectively challenge their own organization.