The Challenger Sale: Taking Control of the Customer Conversation

  • 11m 55s
  • Brent Adamson, Matthew Dixon
  • Skillsoft
  • 2017
In The Challenger Sale, authors Matthew Dixon and Brent Adamson lay out the steps to what they call “solution selling,” and provide specific guidelines to help readers examine the customer conversation. In this Review, we discuss the salient points of the book based on our interpretation of its contents.