The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
- 6h 31m 37s
- Clotaire Rapaille
- Gildan Media
- 2007
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
In this Audiobook
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One The Birth of a Notion
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Two The Growing Pains of an Adolescent Culture: The Codes for Love, Seduction, and Sex
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Three Living on the Axis: The Codes for Beauty and Fat
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Four First Comes Survival: The Codes for Health and Youth
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Five Moving Beyond the Biological Scheme: The Codes for Home and Dinner
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Six Working for a Living: The Codes for Work and Money
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Seven Learning to Live with It: The codes for Quality and Perfection
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Eight More Is More: The Codes for Food and Alcohol
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Nine Just Put That Alibi on My Gold Card: The Codes for Shopping and Luxury
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Ten Who Do These Upstarts Think They Are? The Codes for America in Other Cultures
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Eleven Parting of the Red Sea Optional: The Code for the American Presidency
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Twelve Never Growing Up, Never Giving Up: The Code for America
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