The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

  • 4h 2m 13s
  • Peter Fader, Sarah Toms
  • Gildan Media
  • 2019
This audio edition will help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

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