The Design of Everyday Things

  • 7h 59m 4s
  • Donald A. Norman
  • Recorded Books, Inc.
  • 2011

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

In this Audiobook

  • Chapter ONE: The Psychopathology of Everyday Things
  • Chapter TWO: The Psychology of Everyday Actions
  • Chapter THREE: Knowledge in the Head and in the World
  • Chapter FOUR: Knowing What to Do
  • Chapter FIVE: To Err Is Human
  • Chapter SIX: The Design Challenge
  • Chapter SEVEN: User-Centered Design